Joshua Grace BTEC Media 1

An Introduction into Film and Editing. The first public screening of a film was held in Paris, 28th December 1895, by the Lumiere Brothers. Within that audience was a visionary called Georges Melies. A magician by trade and he felt that film had a lot of potential. Being denied a Cinematograph from the Lumieres, he decided to reverse the working of a Animatograph, thus creating his own camera. Soon after, he began filming as part of his stage show. Whilst he was filming a bus the camera jammed. Once the machine was up and running again the bus was replaced by a car. When the film was developed, Melies found that the bus turned into a car all of a sudden. This discovery led onto what is now known as the Jump Cut. He then continued producing and created the Fade In/Out as well as Overlapping Dissolve Cuts. In America, Edwin S. Porter, began creating narratives within his film, typically of firemen. However, they suffered with scenes showing actions in one perspective and then the wh...

Our task was to redesign an existing Unilever product to a different target audience and demographic. Once we had decided our product, we were set with making an advert with the idea of appealing to the new audience. Our chosen product was Brut . We went with the idea to retarget Brut to a female demographic of around 16 - 34 years young and a psychographic of equality and success. People with a driven motivation, passion and a bit of grit. For example: doctors, scientists, actresses and the sporty. This was decided after we had reviewed everyone's ideas and felt that this could be a strong direction for our team to work on as it fits in with the modern day views. Originally, Brut has always been targeted towards men around 18 - 40, working class and with an interest in sports. Therefore, marketing it towards women for them to use, opens up about half the population which Brut had been ignoring. We collected feedback by two methods. One was a class critique and the othe...